Available NOW in softcover and e-book editions !!
— Just in time for the 50th Anniversary of Earth Day, April 22, 2020 —
Don’t miss this on YouTube: A Voicemail from Mother Nature
You want to make Mama happy, don’t you?
Fifty years after the first Earth Day in 1970 — with catastrophic climate change breathing down our necks — does environmentalism even have a future?
It does, declares Byron Kennard — a triumphant one no less.
Kennard knows what he’s talking about. He’s one of the people who organized the environmental movement back in the 1960s — over a half-century ago — and he’s lived to tell the story.
He argues that humanity has no future — not one worthy of the name anyway —unless environmentalism triumphs. This triumph is coming because — thanks to the Environmental Revolution and all it taught us — we know what to do and how to do it.
Now, facing catastrophe, the next generation is determined to remove the barriers that have so far prevented us from acting on what we’ve learned. Now we must act, and young people are going to make sure we do.
“Bold, upbeat, and witty — but behind the drollery, Kennard is shrewdly advocating the pursuit of radical ecological goals through conservative methods, signifying a sea change in thinking about the politics of the environment.”
— Peter H. Schuck, Professor Emeritus, Yale Law School; Author, One Nation Undecided: Clear Thinking About Five Hard Issues That Divide Us
“In You Can’t Fool Mother Nature, Byron Kennard unveils a vision for the future to address the manifold threats our planet faces. He draws on his experience in the environmental movement to suggest the way forward on climate change and other challenges. In many instances, we know what needs to be done and how to do it. In others, we will need to draw on the innovative, entrepreneurial spirit of the coming generation. Kennard’s writings should inspire this next generation to do what is necessary to preserve civilization, indeed life on earth as we know it.”
— Gordon Binder, Chief of Staff, US Environmental Protection Agency, 1989-93
“Byron Kennard is unique among social change activists in his expertise based on the real world of social change combined with his incredible knowledge of history. His pioneering work in the environmental movement gave him a unique, practical knowledge of how social change really happens. But it is his deep understanding of history that makes Byron’s insights so insightful and helpful.
Today’s social change leaders would benefit from Byron’s practical insight combined with this deep understanding of history. It’s this combination that makes this book so critical to anyone interested in social change for the better.”
— Rich Tafel, Founder of The Public Squared, a public policy training program for nonprofits and social entrepreneurs; Author, Party Crasher: A Gay Republican Challenges Politics as Usual, and the founder of Log Cabin Republicans
“Community organizers often succeed by declining to take credit for progress achieved but, instead, attributing it to others. That’s how — back in the 1960s — Byron Kennard played a seminal role in helping to create the modern environmental movement. He did this not because he’s modest (he’s not), but because he knew it would work. And it did!
What Kennard and other environmental pioneers launched all those years ago has evolved into one of the most powerful and constructive social movements in world history.
Sixty years later — as catastrophic climate change threatens the planet — Kennard, at age 82, takes stock of the movement he helped create, concluding that it remains our best hope for ensuring a secure future for current and future generations.”
— Peter Harnik, “Global 500” Achiever, Friends of the United Nations Environment Program; former Coordinator, Environmental Action
“Despite the dismal reality of how we’ve beaten and robbed Mother Nature, Byron Kennard’s pithy and practical new book leaves one with a revitalized sense of confidence about the potential for nature’s recovery despite the counter-acting absurdities of human behavior.
A lot of wisdom is packed into each line of thought he expresses, much of it derived from the vital context of history.
Humanity will be lucky if its struggle to continue here on earth into the next century is guided by wisdom that Kennard imparts here.”
— Carl Sferrazza Anthony, historian, author of works on presidential families and spouses and a website on American political culture