How to Trick People into Doing the Right Thing


This is the title of Byron Kennard’s latest book, published October 2020


Available in paperback and ebook


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The book has already received it’s first review and it is stellar ⭐️⭐️⭐️⭐️⭐️ !!!!!

Whoever heard of benevolent trickery?

Everybody knows that, in politics the bad guys will pull every trick in the book to win power so they can pursue malevolent ends.

In his new book, Byron Kennard makes the mind-blowing claim that good guys in politics pull tricks too — but, in their case, to pursue benevolent ends.

Kennard argues the good guys have no choice but to resort to trickery when the political system is immobilized by massive corruption and acute polarization. Alas, that’s the case right now for issues of overriding importance such as climate and public health protection.

The author documents his claim by trotting out a passel of examples where “benevolent trickery” changed human history for the good. (Did you know that “Honest Abe” Lincoln was a superb political trickster? That Gandhi was too? How about Mrs. Ronald Reagan?)

How to Trick People into Doing the Right Thing is short, funny, and a joy to read. It’s a trick in and of itself.


We would love it if you liked Byron’s Facebook page. We’re going to post weekly updates there including photos used to illustrate the book.

And his Twitter account could use some followers as well. You know how that goes.


Readers drawn to this book will undoubtedly be interested as well in Byron’s book published earlier this year to coincide with the 50th anniversary of Earth Day: You Can’t Fool Mother Nature: The Once and Future Triumph of Environmentalism.

“Really a wonderful memoir of the environmental movement as well as an homage to Earth Day 1970.” Dan Esty, Professor, Yale Law School and Yale School of Forestry and Environmental Studies

Available NOW at Amazon

You can see all the reviews and reactions from environmentalists and others HERE.